Designerati speak with our Creative Director Colin Wong

by Dev Direct on April 22, 2021

Designerate speak to our creative director Colin Wong

Connecting with people together with a strong motivational drive helps to create a successful business. How does this play out within your business or role?
I have learnt that it takes courage to tailor the dynamics of your team. Sometimes it means severing ties with any staff or suppliers that sap positivity and motivation from your core team. Whilst this undoubtedly creates interim issues, I believe surrounding ourselves with positive ‘happy shiny’ people are the foundation that allows creativity to flow & flourish.

What are the key success factors that have driven business growth in recent years? What part has design and creative thinking played?
Travel has always been one of my true loves and I’ve found myself bringing home design inspirations from all over the globe after seeing first-hand the differences to the UK market. Being individual was at the heart of what I personally wanted for my business and I fondly recall trying out many travel-inspired ideas only to be met with some very awkward responses. However, the more I persevered, the more customers warmed to them, allowing my business to go in a new direction – a design led direction based on my personal experiences.

Read the rest of the article on the Designerati website

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