UK’s leading designers comment on direction of kitchen design

by Dev Direct on May 19, 2015

Colin Wong Creative Director Development Direct
Interior designer and TV presenter Linda Barker has urged kitchen and bathroom designers to inject more individualism into their projects in a bid to give themselves a USP over the competition.

She encouraged them to approach design differently and to consider sourcing products outside of the mainstream brand portfolios to help their designs stand out.

“The products out there in the general marketplace are incredibly innovative and the pace at which technology is changing is fantastic,” she said. “But, at every level of the market design has to be about the individual buyer.

“As a designer, you shouldn’t just default to the products you’ve been using for years; it’s about surprising and inspiring people.

Her comments echoed those of kitchen designers Johnny Grey and Colin Wong, who voiced their opinions on the importance of personalising designs during a recent round table discussion on design (kbbreview May, pgs 81-84).

Grey and Wong both championed the ‘artisan’ approach to design, which they said involves including alternative elements and materials in their designs for an edge over the competition.

During the discussion, Grey urged designers to individualise their designs rather than simply take “the easy option”. This can be achieved inexpensively, he suggested, by working with local craftsman to offer something truly bespoke.

“My enthusiasm now is to promote artisanship,” he explained. “I work with four or five guys who are on the fringes – metal workers, for example. It’s a lovely way of personalising the kitchen.”

Wong added that by adding individual touches to his designs he had created a very successful USP.

“I use a lot of building materials, external materials. We use lead, zinc, aluminium… They’re really inexpensive and sourced from local guys, many of them just roofers.”

Read the full article on the KBBReview website

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